For businesses, the purpose of website is more than just a mere collection of related web pages. It’s a business card, an invitation to customers to visit and sample your goods and services.

That we are living in the information age cannot be overstated. Around 30 percent of everyday folks say they engage with brands online at least once a month. Reports also indicate that of the consumers who search for brand information online, 63 percent of them get hooked to brands with an excellent online presence.

Another 2013 survey by SOASTA that interviewed 2044 of adult Americans found out that a whopping 88 percent of Americans hate brands with inferior website designs. Negative feelings harbored towards brands with poorly performing websites range from Annoyance at 75 percent, Frustration -69 percent, Distrust -19 percent, Anger -13 percent, and Disrespect at 12 percent.

The purpose of a website and its design, therefore, matter; it’s a sales pitch and an advertisement. A good website consequently can put a brand ahead of its competitors. That is why you will hear marketers shouting from rooftops about social media marketing, the need to optimize content, good website design, and other fancy SEO terms.

Defining the purpose of a website is essential for the success of a brand, both online and offline. It’s far-reaching, and you can use it to accomplish various marketing strategies. And here’s a look at various types of websites and how they can help a business grow.

Purpose of the website: Blogs

Blogging is the surest way to build brand awareness online while providing consistent, useful, and relevant information to a business’s target audience.

Communication is a crucial part of a business’s growth -,, especially for small businesses. Only those that anticipate consumer’s need for information and swiftly move to satisfy that need with relevant information at the right time survive the great purge.

And that’s why businesses, especially small businesses, should not just stop at having an optimized website with just the basic information item. Blogging is the only surest way of ensuring continuous doses of information flows to the consumer and drive traffic to the business site. The importance of blogging includes:

• SEO boost

Blogging is a huge part of content marketing. Content marketing is a type of marketing where the marketer consistently creates and shares relevant educational materials free online. The materials could be in the form of videos, texts, images, and more. Blogging facilitates content marketing helping the marketer to make use of relevant and resourceful educational materials to capture the interests of prospective customers.

And blogging by sharing fresh and relevant information consistently boosts a brand’s online presence. That is because search engines love and reward websites with fresh and consistently updated content. The reward is higher listing on organic search results

• Blogging is an essential part of successful PR campaigns

By consistently blogging about the issues readers care about, blogging helps strengthen the relationship between a brand and its already existing customers. The content usually gets posted in a conversational way, with an active comment section for visitor’s responses and replies. The blogger can then reply to the responses directly or use them as keywords for the next blog ideas. This personal touch is what makes blogging part of successful PR strategies.

Blogging helps to acquire new customers. According to a report by Inbound Marketing, 8 out of 9 businesses with blogging as part of their PR strategy say it helped them acquire new customers.

• Creates opportunities for back-links and sharing

Blogs usually include tweeter, email, and various direct links that others can use to share the content. Sharing content across multiple platforms online is an opportunity for exponential market growth by creating viral traffic from various sources to the website.

Website purposes for E-commerce

Through e-commerce web design, a business can avail its goods to customers on a 24-hour basis. People love this type of commerce because they’re exposed to limitless options of brands. Plus, all transaction is from the comfort of one’s couch, payment via credit card or various other supported online payment methods.

With the means to transact online now available to all and sundry, its high time brands establish their e-commerce websites. The importance of an e-commerce website for business include:

• Makes it easy to keep an eye on consumer buying habits

With an e-commerce site and smart algorithms, it’s able to capture information in clicks and analyze consumer buying habits. You can also track various signals that influence your product’s performance and make use of this wealth of knowledge to adapt your suggestion suite to customers. By continuously keeping in touch with customers’ changing needs and adapting products to suit the various needs, you create a good rapport and encourage brand loyalty.

• Global sales

With a physical store, you get bounded to a single location, but with an online e-commerce site and some hipping, you can deliver products worldwide. And you may end up discovering new customers from some other niche somewhere in the world.

• Provide 24/7 services all year round

With an e-commerce website, you can run it 24/7 all year round to increase orders and, therefore, sales. A website that allows buyers to get products they need whenever they need increases customer’s trust. And especially if it’s an excellent, easy-to-use e-commerce website design where the selection of items and placement orders is hassle-free, you can expect significant traffic.

Services websites

Services websites include all informational websites dedicated to providing information to the public just as a blog. But services websites, unlike blogs, do not get updated regularly. Services websites also can include a blog section where the business consistently updates customers with fresh and relevant content.

Services websites are essential in providing relevant information about a business’ to consumers. Businesses use services websites to display and describe their works and services. The real transactions can then take place offline, in case an e-commerce site is not available. Services websites is an opportunity for businesses to present much expertise and knowledge from which the audience can learn before whether to subscribe to services or not.

Consumers now like to research information about brands online. 30 % of everyday folks keep in touch with brands online at least once a month.

Let your web design shine both aesthetically and with relevant content at the right time! Request your free consultation today!