For businesses, a website is more than just a collection of related web-pages and multimedia content under a single domain. It’s a presentation of your business idea, a sales pitch, and, most importantly, a business card that’s an invitation to the users to check out your products and services. After all, this is the information age, and only sites that are responsive to consumer’s preferences are deemed worthy.
IPSOS & Google research shows 90 % of online audience checks out the same web page across multiple platforms. Another study by periscope shows conversion rates upped by 9.2 % on desktop devices and 25.2 % on mobile devices with dynamic landing pages. Website Redesign is, therefore, at the heart of SEO. Don’t miss out on these numbers!
You can tell that your website needs redesigning by checking the Bounce Rate.
What is Bounce Rate?
Bounce rates are a measure of the number of visitors who land on your web pages and leave without further interactions; the higher, the worse of you are. Such visits only last for less than 20 seconds before the visitors bounce off your websites. Such bounces could be due to technical difficulties, including page loading issues, navigation problems, too many ads, language issues, or just poor quality content.
Google considers single-page visits without interactions with at least one other page as bounces. The bouncing rate is a quotient of the average number of bounces divided by the total number of visitors across all the site’s web-pages during a particular period. You can use the Google Analytics tool to determine your bouncing rate. Bounce rates influence Search Engine Results Pages, pages with higher bounce rates are ranked lower and vice versa.
Reasons why you should consider redesigning your website
Website redesign helps to fix technical issues that would otherwise discourage users from visiting the website. It’s every online publisher’s dream to sit back, relax, and watch returns steam from the money blog. But unfortunately, for most publishers, this dream never pans out because those poor website designs keep visitors away, and bang goes any fond hopes of revenue streams.
Internet Marketing is dynamic; online audiences keep changing preferences as they search for delightful cyberspace experiences. Bouncing rates are the order of the day for websites that fail to recognize and adapt to changing user preferences. If you want to make it in the online game, you must fix technical and operational issues in web design. Here’s why you should consider redesigning your website:
To keep up with the competition
If your website doesn’t provide pleasant cyberspace experience: useful content, easy to navigate, user privacy, and instant gratification, visitors are going to jump ship to the competition. You end up losing traffic if you don’t put your online audience first. Website redesign is key to keeping up with competitor’s speed, networking capabilities, and professionalism.
To increase page loading speed
Slow-loading pages kill website traffic. Studies show that visitors are not going to wait for more than 3 seconds for a page to load; God bless the back button! It’s now easy to cancel a request and jump ship to the competition. Causes of slow website speed could be those dense images, videos, and various jQuery.
But thanks to modern innovations, you can use tools such as Page-speed Insights to assess your website speed and determine if you have to make some changes. Try to avoid extravagant graphics library documents and remove old irrelevant pages. Optimize images and transfer your site to HTTPS for faster loading. We can help with that.
To reap traffic from multiple devices
It’s a multi-screen world, and online audiences use different devices to visit the same web page in a day. 51.2 % of online traffic is from mobile and tablet users, while 49 % is from desktop devices. Everyone is on the move, and if you haven’t provided the option to switch between desktop, mobile, or tablet mode, the user is going to leave for other user-friendly sites. Consequence? You end up losing significant traffic. Check if your website is mobile-friendly.
Fix those unresponsive pages and add a touch of personalization. You can use dynamic landing pages that adjust the message displayed according to the user’s browsing history, location, and interests (research your target audience).
Make it easier for visitors to locate information
Trouble when navigating is another cause of a higher bounce rate. It’s a busy world, and no one wants to spend eternity searching for information on your website. Every online user wants some instant gratification, and if your site is unnavigable, they’re going to jump ship.
The common mistake is availing multiple browsing windows with no easy way to move back to the previous page or homepage. Such multiple pop-ups interrupt the user’s experience. You can always provide a search box that visitors can use to locate items on your site. An easy-to-use site map that gives visitors a glimpse of your website comes in handy too.
Provide elements that establish trust
It only takes less than a second once a page’s loaded for visitors to form an opinion and justify why or why not to stay on your page. Including an “About Us” page, “Contact Us” page and a “Privacy” page is a show of professionalism.
Pleasant cyberspace experiences get built on trust and professionalism. If you redesign your website to include information about you, a list of services, testimonials, awards, and a user privacy setting, you’re going to enjoy low bounce rates.
To make your content appealing and readable
A good design is simple yet effective, can be navigated through easily, and data is in a readable font too. The text font influences how users perceive your site. Correct fonts make the text inviting; draws the visitor’s focus to essential points. The proper combination of text size and color makes your content appealing. Website redesign to fix technical issues related to font and language, therefore, optimizes a website for pleasant cyberspace experience.
To provide a logical flow of information
Again, every online visitor is after some instant gratification, and jumbled pieces of information won’t help at all. Expect higher bounce rates if your website is not organized. No one is going to spend time on a site that’s not useful. And neither are they going to spend time sifting through mountains of unorganized data looking for what they want too.
A logical flow of information is vital, especially if you want to guide prospects from the impression and click to the conversion and buying stage. Information flow is critical throughout the whole process. You can avail of a search box, make it easy to navigate, include testimonials and awards page, and more. But all in an organized format that’s appealing.
In retrospect, the above-mentioned points are just a few examples of how to reduce your bounce rate through a website redesign. Every business could do with a cool website. And that’s why at Webdesign of York, Pa, we want to help you avoid the pitfalls of bad website design. With our 7-years of experience in designing and redesigning websites, we can deliver a user-oriented design for you.