What is SEO?
SEO stands for Search Engine Optimization and is the process of optimizing your website to rank high in major search engine organic listings. Specifically the main focus is Google, as it controls over 97% of the search engine market. Google uses an algorithm, that is constantly be adjusted, to rank pages for specific searches. Some search queries are rarely performed, and some are search for thousands of times a day. It is our job to keep up with Google’s SEO trends and monitor our websites so they rank high, and stay there.
What is SEM?
SEM stands for Search Engine Marketing and is the process of creating Adword campaigns that are targeted towards specific key phrases. It is very similar to SEO, except you do not appear in the organic listings of Google. A user is 300 times more likely to click on an organic website listing versus a paid advertisement. This is why we focus our work on SEO, so our clients see results, not bigger bills.
So, how does it work?
We provide an organic SEO service to our customers to achieve high placement results in Google’s search engine. Organic means your website will show up in the natural results and not in the annoying ad boxes to the top of right of their page. Here’s how our SEO services work:
First, we do marketing research on your website to determine what ‘key phrases’ we want to target on Google’s search engine. When I say Google, I mean all of the search engines (Yahoo, Bing, MSN and Google). However, since 96% of searches are performed on Google, thats our focus. We determine the best key phrases that fit your niche by using a tool provided by Google that lets us research how many people search for those phrases per month, and how much competition there is.
Next, we take the phrases that we want to rank for and perform various SEO techniques to rank your website high for those phrases. We aim to get the website on the 1st page of Google for each phrase which usually takes about 3 months to accomplish depending on competition. After that, we continue to do more SEO work to improve and maintain your position on the search engine, thats where our monthly services comes into play. Our ultimate goal is to rank 1st for each phrase to obtain all of the potential traffic to your website.
Organic search engine placement is a very time-consuming and tedious process. It usually takes about 2-4 months to even see your website on the first page with any competitive key phrase. It’s something that we have to work on daily, and progressively. Please contact us to discuss our SEO packages and pricing.
We also have upgrade packages available when you are ready to add more key phrases and increase your traffic.
Here are some examples of successful SEO projects we’ve completed:
webdesignyorkpa.com – “web design york pa” – 1st result – For Google results click here
ctsyork.com – “pc repair york pa” – 1st result – For Google results click here
ctsyork.com – “iphone repair york pa” – 1st & 2nd result – For Google results click here
In most cases we obtain 1st place results for every key phrase within a few months, but some phrases take longer depending on the competition.
If you are interested in our SEO services you can fill out our contact form