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Simplifying a Complex Information Architecture

A challenge we took on very early was deciding how to exemplify all of the niche areas covered by a growing CPA firm. A firm with a strong reputation and a growing testimonial portfolio of exceeding clients. What we developed was a dashboard style application website to display these artifacts.

The home page consists of a randomized box layout where visitors returning to the site do not see the same home page, it is populated with a different story each time. The page also dynamically pulls in the companies blog and news feed. The entire site is powered by WordPress, allowing RKL to easily update all aspects of the website without our expertise.

Some of the challenges we faced on this website was mapping out easy to manage pages with advanced options like selecting which partners they wanted to feature on each page.

We developed an easy to use filtering system powered by a custom backend API for their partners & principals page. This custom microapp updates the page in real-time so the user doesn’t need to wait for page reloads. Each section of site also dynamically pulls in partners from our custom post type API, depending on the category or taxonomy that partner is assigned to.

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Whether you’re an enterprise company or a small start-up, we look forward to the opportunity to help grow your business. If you are an advertising agency, consider us as a design and development resource.

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