Trucking Company Web Design: What’s Important in The Design Phase
As a trucking company, you have quite a bit of competition. Whether you distribute products/supplies to local wholesalers or you are a national distributor trying to keep up with the big-name trucking businesses, your trucking company web design is imperative to your success. If the right elements aren’t added to your site, it can greatly hinder your progress, growth, and reach. Furthermore, you’ll find it much harder to compete, and get your name out there as a new competitor, if your trucking company web design isn’t properly optimized for your niche and audience. Web Design of York can help!
Design Elements: What Your Trucking Company Web Design Needs
Responsive Design for your Business
If your site takes 30 seconds to load on a desktop, or if content doesn’t load well on a mobile device, you can’t expect people to visit or stay on too long if they do visit. A responsive design is one of the biggest factors that can affect SEO rank for websites. When working on your trucking company web design, we’ll take all necessary steps to make sure your site opens, all pages open, and that they are going to load quickly, no matter where or what device your audience is trying to reach the website from.
Differentiation from the Pack: How your Company Excels
What sets you apart?
- Lower prices
- Faster deliveries
- Larger fleet trucks
- Dependable drivers
All, a few, or more of these factors? You want to make sure your are differentiating yourself from the competitors. You want to let your audience, and potential customer/searcher, why they should choose you over the competitors. You need to add as many things which make your business great, and set you apart from the pack as possible, in order to grow, to thrive, and to build up your client list, in a highly competitive niche like trucking services.
Branding and your Company’s Voice
Logo design, branding, proper placement of logos, marketing strategies, or website redesign, are a few of the ways we can help with your trucking company web design. You want to stand out as a leader in your niche ,and your local market (or globally/nationally) based upon where you offer services. We can help retool, rebrand, and recreate your site, or start from scratch to create the best design possible for your business.
SEO/Keywords for your Niche
If you’re site isn’t ranking well via organic searches (search engine optimization), you’re not going to see the results you want to see. We will
- Optimize your page with the right keywords for the niche industry
- Create a compelling mobile and desktop site
- Add proper features for your siteIncorporate great content for visitors
- Add newsletters or email subscriptions
- Focus on quality content, rather than over-optimizing with keywords
Google algorithms change on what seems like an hourly basis with Google. We will keep up with those changes and make sure your site is doing well for organic SEO searches, in order to help maximize returns for your trucking business.
E-Commerce: Online Billing Options
Similar to adding a call to action and contact information, you want to make sure you’re maximizing the ways in which you are paid and actually earning money. As a business, you’ll want to add online payment options. Let customers pay with
- Credit or debit online
- PayPal or Venmo
- Wire funds or transfers
- Bank or checking account numbers
With an e commerce site, that’s SSL security enabled, customers will feel comfortable making a payment online. You can even ask customers to automate payments and offer a discount. It’s a sure-fire way to get paid faster, to get paid, and to make sure you’re keeping up with your accounts payable and receivables.
Support/Maintenance & Site Updates
You’ll want a website that’s updated regularly for the latest algorithms and SEO parameters. You also want a site that doesn’t experience downtime, and is easy for customers to visit on mobile and desktop devices. Web Design of York will create a great mobile site and desktop site for your trucking business. We’ll also maintain it, update it, and offer support when you need us. If there’s something you need to change, or if you need to add new content, we can help.
This is big. Imagine going to a website where you can’t find the company’s email, phone number, personnel, who to contact for service issues, or other contact information. Then, there’s My Google Business listing today. This is a free service you claim on Google, that you’re the business owner. So, if a customer goes to that page, and sees contact information that’s not the same as on your website, what will they think?
Consistency is key, and you have to make sure you include as much contact information as possible. You want customers to reach out, right? If you don’t let them know when and how they can do so, you’re losing a great deal of business or potential clients.
A call to action, or CTA, is imperative. If you’re not asking your customers to reach out to you, why should they? You can utilize a soft CTA by
- Adding a place for customers to inquire about help
- Adding subscription to a newsletter or email list
- Offering discounts/promos and asking customers to click for more
Or, you can simply add “Call us today” or another similar line on your site’s pages, to get them to reach out. Customers want to choose a great trucking company. If you’re that, let them know why, and make them actually pick up the phone to call or email you for more information.
No matter how well-established your trucking business is, or if you are new market competitor, Web Design of York specializes in trucking company web design services. Our design experts will work with you to come up with a plan, execute the right design, and create a responsive site for your desktop and mobile visitors alike, that trumps the site of your competitors. Call or email us today to discuss design services, and a quote for your redesign or new site development needs.