A chamber of commerce’s primary focus is to further the interest of businesses in a community or local government. Business owners in towns and cities create chambers, with the common goal of betterment for business owners, employees, and the individuals they serve. A chamber of commerce can be made up of a discernable group of members and ranking members. Therefore, it’s important to create a well-developed chamber of commerce web design (template), to ensure the website covers all bases. From the leaders, the executive team, who the chamber serves, and other general information about the chamber, are all relevant details to incorporate into the website’s design.
What goes into the chamber of commerce web design template? Let’s cover a few aspects you’ll need to consider in designing the site.
The Chamber of Commerce’s CTA
A call to action, on a chamber of commerce web design page? Yes. Remember, you’re a chamber, or group of locally elected business professionals, with the intent of serving local business owners and their best interest. How can you do this without new members? It’s not possible! The website should have a
- Join now button/link
- New member information/profile
- Ability to contact the chamber online/email
A join now button is a great option to add to the website, as it allows local business owners and professionals to choose when they join. It’s on their terms, and when they feel the need to jump on board. It doesn’t feel like the chamber pressures them, or trying to force them. Instead, it’s a soft push to get them to contribute, when they feel the time is right to do so.
Contact Information/Chamber of Commerce Details
Addresses, phone numbers, local information, an about us page, and details about the chamber have to be included. Imagine if something Googles the chamber of commerce, in a specific region/area, only to find there’s no contact information. How are they going to get in touch? How will they gain access to member information? It’s important not only to incorporate the local information, but also all relevant contact details, and who should be contacted (secretaries, executives, ranking members, etc.), in the event the searcher is looking to get in touch with a specific member.
Upcoming Events Page
As a leader of the chamber of commerce or a member, you want to elicit more attention. Therefore, the chamber of commerce web design template you choose to utilize must feature a section that allows you to incorporate calendars and upcoming events. Some information to include under this tab or section includes
- Upcoming elections
- Dates for events which are scheduled to help business owners better manage employees
- Chamber luncheons, member luncheons, and new member introductory dates
- Public officials reception
- New official dinner
Not only should the events page be filled with upcoming events, but also information about previous events. And, if it is an annual event the chamber hosts, make sure to include information about the location, cost to attend, how long the event is, and other pertinent details.
If people don’t know when events are taking place, where to go, how long they’ll take, or how much it costs to attend, how do you expect members to show up? It’s not possible!
Images (of Events and Members) & Social Media
Yes, the chamber of commerce must engage in social media. Make sure there are
- Links to social media pages for elected or ranking members
- Photo pages of previous events
- Photos of charitable events the chamber of commerce participated in
- Links to Twitter, Facebook, and other Chamber of Commerce group pages, so new members can join
These links are a great addition to the upcoming events page/tab on the chamber of commerce web design template we’ll utilize to help design your website. Our team at Web Design of York is going to offer a wide range of options for you to choose from, to ensure the website’s design matches your local chamber (and charter).
This might come in the form of new blog posts, articles, local events, and posts about upcoming events the chamber will host. From a charitable auction to ways to generate funds for the chamber of commerce’s upcoming calendar year, adding content generated by members, is a simple (and free) way to update the site regularly, and make sure non-members are aware of what the chamber of commerce is doing locally.
Member Spotlights & Testimonials
This is optional, but nice to include. The chamber’s website might include
- Spotlight members or contributors who are making a difference in the community
- Testimonials by current chamber members about why new members should join
- Testimonials about how the chamber has helped local businesses and will continue in its mission
Certain ranking members are going to have a greater impact within the chamber than others; therefore, incorporating member spotlights to focus on the good done (in the local community, charity, etc.) is a great way to make an impact with those who are contemplating joining the chamber of commerce in a local community.
Whether the chamber of commerce is trying to attract new local businesses, high-ranking business professionals in the area, or just trying to raise funds for the organization, the right chamber of commerce web design template will go a long way in helping elicit excitement and attract new visitors to the organization. There are many different ways to go about designing the website for the chamber, and different characteristics which have to be included in the design, to ensure members and non-members alike, have the relevant information they need about the chamber’s activities.
Not sure where to begin when it comes to the basic parameters of a chamber of commerce web design and content to add to your website? Let our team at Web Design of York step in to help! In addition to coming up with the perfect design, detail, and content to add, we’ll help you decide what additional information, color commentary, and local news, is most pertinent for your site visitors. Allow us to work with your local chamber, and develop a website which truly serves the members it’s meant to serve!