Professional Industrial Web Design
Most industrial companies now realize the importance of having a robust digital presence. The only problem is that they underestimate the power of an impactful industrial web design choosing instead to rely on a generic template and fit in their products and sales and marketing elements. Expectedly, the website does not deliver as it should, and at times these companies do not notice they have an underperforming asset.
Whether you are selling to other businesses or individual customers or a hybrid of both, your website has immense potential in aiding your success. On the other hand, if you do not optimize it to business’ needs, it can be a huge stumbling block on your path to success.
Engaging the services of a web design agency that has experience and knowledge in developing industrial website allows you to enjoy the following benefits:
- Get a custom-built site suiting your company and industry
- Widen your reach to new clients beyond your locale
- Broaden the content you can share with new and old customers
- Have an effective way to collect required sales information from prospective clients
- Rely on more accurate data regarding clients and potential clients habits
- Conduct a comprehensive targeted digital campaign
Industrial web design has a different emphasis from other sectors. Here the following are must-have sections and areas to be given the most attention.
Homepage and Landing Pages
The homepage is where visitors to your site first land and move from here to the other inner pages. It has to convey all the company’s selling points, including what sets you apart from the competition. The homepage should have excellent on-page navigation directing the visitors to content that interests them. It should also be logically arranged to make sure readers flow from one section to another, getting engaged with the content and what you are offering. The same applies to the landing pages, of which you should have between 10 to 15 for better conversions and increasing your web traffic.
An essential part of industrial websites is the copy present on all pages. The text is what keeps people glued to your pages and provides information about your business. Persuasive copy manages to sell your value proposition without being “salesy.” More importantly, it persuades the prospective clients and visitors to your site to trust you and reduces the uncertainty gap.
Having a quality copy helps drive clients down the sales funnel and also forms part of an interactive and seamless web navigation experience. Beyond text, you can employ high quality pictures and videos. The positioning of the split information is also crucial since most online users skim through content, and you want them to get all the vital information in one glance.
The heart of any conversion process online is the Call-to-Action. It is what directs the site visitor where to go next or the expected action from them. The best CTA strategy is to have a wide variety of buttons that gives your visitors more options instead of limiting them to one option when they may not be ready. Across your pages, especially on the homepage. You want actionable CTAs like Explore, Start, Contact Us, Learn More, Request, etc. because they allow the user to feel engaged and invited to buy in one or several desired actions you want.
Industrial sites need comprehensive service pages. The homepage should direct users to the individual pages while you can also create the landing pages for your vital services or products. The product pages should provide vivid descriptions of the item or service, showing where you offer unique advantages. In the case of specifications, they need to be listed without being technical.
For industrial pages, accreditation and standard badges provide credibility and help build trust. You should add them to the respective product pages in areas where they can be seen. The arrangement and format of the information are also essential, so employ infographics and clear tables that provide more information on easy to view ways.
Because of the nature of the industry, your clients and prospective ones need a place they can always find information or instructions regarding a variety of products or industry news. Providing a range of resources to the visitors serves several functions: First, it introduces you to new clients and people looking for such information mostly from the search engines.
Secondly, it ensures site visitors keep coming back to the website because they have the information they need, and they don’t need to leave your site for other sources. Finally, these resources help boost your customer care offering and your credibility. Types of support include blogs, tutorials, manuals, and product comparisons.
Regardless of the size of your company, if you have been in business for some time, you will have created several loyal customers who keep coming back. Harnessing the marketing potential of this group will earn you free and enthusiastic brand ambassadors. You may also have clients who want to hear from past clients and interact with people using the same product. Thus, creating a community on your site not only keeps your traffic up but gets you a community from which you can receive feedback and trends as well as use to market your products to other markets.
Testimonials and Reviews
In a similar manner to accreditation and the standard badges, testimonials and customer ratings on various products inspire confidence in your firm and what your offer. Have them prominently displayed on all pages, but where possible, create a page that you can show all reviews and even case studies.
Beyond the above seven, there are many other critical website essentials to boost functionality, efficiency, and appeal. Some of these include;
- Mobile responsiveness and optimization
- Fast loading pages
- Local SEO integration
- A customer-friendly and centric approach
At Web Design of York, we understand the unique demands of your visit and industry. We provide you with a custom web design service that allows you to cater to these needs and also stand out from the crowd. By using the right CMS platform and integrating all modern features of web design, we can help you establish a winning digital presence and marketing strategy with your website at the center.
If you want to create a new site or change yours to suit current demands, contact us today and let our team show you how to achieve that exactly.