No two websites should look the same. In a competitive niche industry, credit unions, banks, and financial institutions have to create content that’s relevant, attracts the right members and delivers on all aspects they’re looking for from a financial institution.
So, where do you begin with the credit union web design you’re devising for your site? If you’re not sure, a professional credit union web design firm that specializes in working with specific niche industries, like credit unions, can help. This is where our team will shine, and help deliver on all aspects of your members, and soon to be members, are looking for.
So, what’s most important when it comes to designing your website for your credit union and members? These are some of the best practices we’ll employ in the credit union web design services you hire us to complete.
Our Credit Union Web Design Process
It’s important to have a process in mind when building a credit union website. We take this process extremely seriously, to ensure we can develop the best content for your visitor, and deliver exactly what they’re looking for when visiting a credit union’s website. Some of the steps we take in developing your website include:
- Having a content strategy in mind
- Developing dates for new content, blogs, social media posts, etc.
- Participating in SEO and social media campaigns to help increase visibility, awareness, and social engagement with members.
- Utilizing metrics trackers to see the performance, and areas in which we need to modify content/information on your site.
- Focus on design.
- Implement a mobile-friendly site, fast-loading content, proper colors, drop-down menus, search boxes, etc.
- Proper tools for development.
- WordPress for adding relevant content, proper HTML markup codes, custom back-end solutions, etc.
- Focus on SEO and digital marketing.
- Implement best practices for choosing relevant keywords for organic searches.
- Implementation of PPC ads (pay per click ads).
- Use of different marketing tactics
Content is King
However you want to phrase this adage, it’s still the most important thing possible when it comes to building a website (in any niche). Content has to
- Be relevant
- Add value (for your searcher/visitor/reader)
- Be new and fresh
- Offer valuable insight
- Be easy to read (language all readers can understand)
Furthermore, the content we add to your credit union website will be timely, of interest, simple, and client-focused. Think of it, does your customer want to know you offer the best rates and free checking accounts or are they interested in what your competitors offer?
When it comes to developing content for your website, it has to deliver what your audience wants to know about you, how your credit union will benefit them. Not what other competitors have or don’t have to offer. This is your moment to sell your company and to shine through. Incorporating local SEO, relevant information about credit union services, your fee structure, or relevant blog content regarding the membership (and its perks), are just some of the ways in which you can develop rich, organic content, which your niche audience is looking for.
Web Content Accessibility Guidelines (WCAG)
Your website has to fall under the criteria guidelines of ADA (American’s with Disabilities Act), Title I and Title II, state, local, and federal guidelines. It can’t be discriminatory and has to adhere to strict guidelines, to ensure accessibility to individuals who are disabled. Our credit union web design team is familiar with online requirements, guidelines, and all WCAG implementations that are in place, to ensure your website adheres to the requirements for this type of website. It has to be accessible to every and anyone who is looking for financial services a credit union offers. We’ll make sure your site not only adheres to stringent guidelines but exceeds the minimum standards which are in place, to ensure the greatest contingency of possible customers can view your content.
Sensitive Information: Protection is of High Importance
When dealing with credit unions and financial institutions in general, customers are inputting sensitive information. Whether it’s account information, an SS number, DOB, credit card number, or other sensitive information, your website has to have the proper protocols and securities in place, to ensure that information is safeguarded.
It’s important to have:
- HTTPS protocols in place
- Security guidelines
- Encryption systems in place to ensure customer information is secure
- A responsive design website
- The use of decryption to unlock information or assist customers getting back onto their account information
We take all necessary precautions and establish the best security systems in building a secure website, your customers can feel comfortable using. Not only will we take necessary precautions to protect your members, and their private information, but also all visitors, and anyone who visits the site searching for information regarding your credit union services.
High Focus Placed on What Your Customers Want
Ultimately, credit unions have to appease to their members and the services they are looking for. Think about it, you’re in business because of your members. Therefore, if they want new content regarding mortgage rates and interest or financing, this is the content you need to deliver. Our credit union web design team considers this in building your site and in managing and maintaining it. We not only help in the development phases, but also in adding new, original, engaging content, tools, and resources, which your members are looking for. Furthermore, we’ll implement new resources to help attract new members to join your credit union. The more engaging the content is and your site is, the easier it is going to be to maintain high satisfaction rates and attract a new local audience you’re trying to reach as a credit union.
Contact Us Today: We Can Help Build Your Website
If you are ready to rebuild your current website or need assistance in building a new credit union website, we can help! Contact our team today to learn about the credit union web design services we provide. Not only do we focus on local SEO, content, and security, we consider your needs as a new or growing business, so we can develop a website which focuses on growth, your audience, and where you’re trying to go as a local credit union in a highly competitive (and highly regulated) niche industry.