Search Engine Optimization

Search Engine Optimization

What is SEO?

SEO stands for Search Engine Optimization and is the process of optimizing your website to rank high in major search engine organic listings. Specifically the main focus is Google. Google controls over 97% of the search engine market. Google uses an algorithm that is constantly be adjusted to rank pages for specific searches. Some search queries are rarely performed and some are search for thousands of times a day. It is our job to as SEO specialists to keep up with Google’s trends and monitor our websites so they rank high, and stay there.

What is SEM?

SEM stands for Search Engine Marketing. SEM is the process of creating Adword campaigns that are targeted towards specific key phrases. It is very similar to SEO except you do not appear in the organic listings of Google. A user is 300 times more likely to click on an organic website listing versus a paid advertisement. This is why we focus our work on SEO so our clients see results, not bigger bills.

How does our SEO services work?

We provide an organic SEO specialist service to our customers to achieve high placement results in Google’s search engine. Organic means your website will show up in the natural results and not in the annoying ad boxes to the top of right of their page. Here’s how our SEO specialist services work:

Keyword Research

First, we do marketing research on your website to determine what ‘key phrases’ we want to target on Google’s search engine. When I say Google, I mean all of the search engines (Yahoo, Bing, MSN and Google). However, since 96% of searches are performed on Google, thats our focus. We determine the best key phrases that fit your niche by using a tool provided by Google that lets us research how many people search for those phrases per month, and how much competition there is.

Search Engine Optimization

Next, we take the phrases that we want to rank for and perform various SEO techniques to rank your website high for those phrases. We aim to get the website on the 1st page of Google for each phrase. This usually takes about 3 months to accomplish depending on competition. After that, we continue to do more SEO work to improve and maintain your position on the search engine. That’s where our monthly services comes into play. Our ultimate goal is to rank 1st for each phrase to obtain all of the potential traffic to your website. Organic search engine placement is a very time-consuming and tedious process. It usually takes about 2-6 months to even see your website on the first page with any competitive key phrase. It’s something that we have to work on daily, and progressively. Contact us to discuss our SEO specialist packages and pricing. We also have upgrade packages available when you are ready to add more key phrases and increase your traffic.

Start the conversation.

Whether you’re an enterprise company or a small start-up, we look forward to the opportunity to help grow your business. If you are an advertising agency, consider us as a design and development resource.